How can I increase online traffic?
Humans are social creatures. As social proof, we prefer to hear about other people’s experiences and use them to make our own conclusions.
To market your blog, you should employ social proof on your website, social media accounts, tweets, and emails.
You might be thinking, “What if I’m just starting out?” How can I use social proof on my blog?
Even on a fresh blog, there are several methods to use social proof.
- Include a feedback form and allow people to provide feedback that you can post on your blog.
- Approach users directly and solicit testimonials.
- Request that readers rate your articles.
- Request that users post reviews.
- Numbers are a mental teaser. As social evidence, share your social media following, email list subscriber count, and other statistics.
If you ask a marketer or a company owner what they want most in the world, they’ll generally say “more customers.” What is frequently placed after customers on a company’s wish list? More visitors to their website. There are several ways to improve traffic to your website, and in today’s post, we’ll look at 25 of them, including some free methods.
Increase visitors to your website by taking the lonely road.
This one is so clear that we’ll start with it. Paid search, social network advertising, and display advertising are all great methods to bring in traffic, establish your brand, and get your site in front of people. Adjust your paid methods to meet your objectives – do you simply want more visitors, or do you also want to boost conversions? Each sponsored channel has advantages and disadvantages, so consider your goals carefully before reaching for your payment card.
If you want increased visitors to your site to lead to more purchases, you’ll need to include strong commercial intent keywords in your paid search strategy. Yes, competition for these search phrases may be strong (and costly), but the rewards can be worthwhile.
2. Engage in Social Activities
It’s not enough to provide outstanding content and hope that people discover it; you must also be proactive. Using social media networks to promote your content is one of the most effective strategies to drive traffic to your website. Twitter is perfect for quick, snappy (and enticing) connections, but Google+ advertising can help your site appear in tailored search results and appears to be particularly beneficial in B2B categories. If you’re a B2C goods firm, image-heavy social networks like Pinterest and Instagram might help you get a lot of attention. Here are some additional tips on how to make the most of social media marketing.
3. Change It Up
Contrary to popular belief, there is no magic formula for content marketing success. As a result, change the length and presentation of your material to appeal to as many various types of readers as feasible. For optimum effect, mix short, news-based blog entries with long-form material, video, infographics, and data-driven pieces.
4. Create Remarkable Headlines
One of the most crucial aspects of your material is the headline. Even the most thorough blog article will go unread if it has an appealing headline. Learn how to write headlines. For example, the authors at BuzzFeed and Upworthy sometimes write up to twenty alternative titles before choosing the one that would bring the most traffic, so consider your headline carefully before hitting “publish.”
5. Pay Special Attention to On-Page SEO
Do you believe SEO is extinct? Consider it again. Search engine optimization is still a vital and desirable strategy. Are you utilizing picture alt text to its full potential? Do you make internal connections to fresh content? What about meta tags? On-page SEO optimization doesn’t have to take forever, and it might assist enhance your organic traffic.
6. Concentrate on Long-Tail Keywords
Have you covered your high-intent and popular keyword bases? Then it’s time to focus on long-tail keywords as well. Long-tail keywords make for the bulk of web searches, which means you’re missing out if you’re not targeting them as part of your sponsored search or SEO efforts.
7. Begin Guest Blogging
Before you say it, no, real guest blogging isn’t dead, contrary to popular belief. Securing a guest post on a respectable site may enhance blog traffic to your website while also helping to promote your brand. But be warned: guest blogging standards have shifted dramatically in the last eighteen months, and spamming approaches may result in harsh penalties. Proceed with extreme caution.
Invite others to guest blog on your website.
It’s a two-way street when it comes to guest writing. Invite others in your niche to write on your own site in addition to sharing information on other sites. They’re likely to share and link to their guest post, bringing fresh viewers to your site. Just make sure you only write high-quality, unique material that is free of spammy links, since Google is cracking down on low-quality guest blogging.
9. Target Referral Traffic
Rather than attempting to persuade other sites to link back to you (a time-consuming and inefficient procedure), develop content that begs to be linked to.
When Larry wrote about how Google’s Panda upgrade gave eBay a kick in the teeth, we were able to acquire a connection from Ars Technica in the Editor’s Pick section, with links to The New York Times and National Geographic. Not bad — and neither was the consequent increase of referral traffic. In this piece, you’ll learn what kinds of links bring a lot of referral traffic and how to obtain them.
Just be sure you concentrate on obtaining a steady flow of referral traffic from credible sites. Otherwise, you may face a Google penalty.
10. Share Content on LinkedIn
LinkedIn has evolved into much more than a tool for finding a new job. LinkedIn, the world’s largest professional social network, is now a viable publishing platform in its own right, therefore you should be contributing material there on a regular basis. This may enhance traffic to your site as well as your profile within your business, particularly if you have a modest to big following.
11. Use Schema Microdata.
Implementing schema (or another microdata format) will not automatically increase traffic to your website, but it will make it easier for search engine bots to identify and index your content. Another advantage of utilizing schema for SEO is that it can lead to better rich site snippets, which can increase click-through rates.
12 Internal Linking
The strength of your link profile is influenced not only by the number of sites that link back to you but also by your internal linking structure. Keep an eye out for possibilities for internal links while generating and posting material. This not only helps with SEO, but it also leads in a better, more valuable user experience – the foundation of growing traffic to your website.
13. Speak with Industry Thought Leaders
Think interviews are reserved for the big leaguers? Think again. You’d be surprised how many folks are willing to chat with you if you just ask. Send letters to thought leaders in your industry seeking interviews, and then post the interviews on your site. Not only will the interviewee’s name recognition raise your reputation and traffic to your website, but the interviewee will most likely share the information as well, further increasing its reach.
14. Do Not Ignore Email Marketing
Many organizations are so focused on acquiring new clients via content marketing that they overlook more traditional approaches. Email marketing can be a very effective technique, and even a modestly successful email blast may result in a big increase in visitors. Just be cautious not to inundate folks with emails about every single company change. Also, don’t underestimate the power of word-of-mouth marketing, particularly from individuals who are already satisfied with your products or services. A nice email reminder about a new service or product may also help you increase visitors.
15. Ensure That Your Website Is Responsive
The days of only using desktop computers to browse the internet are long gone. Today, more people than ever before are accessing the web via mobile devices, and forcing your visitors to pinch and scroll their way across your site is essentially urging them to go elsewhere. Even if you only have a simple website, you must guarantee that it is accessible and comfortable to see on a variety of devices, including tiny smartphones.
16. Ensure that your website is fast.
Have you ever waited thirty seconds for a webpage to load? Neither do I. Your bounce rate will be extremely high if your site takes an eternity to load. Make sure your pages are as technically optimized as feasible, including picture file sizes, page layout, and third-party plugin functioning. The more quickly your site loads, the better.
17. Encourage a Sense of Community
People want to express themselves and weigh in on issues that they are passionate about, so incorporating a community into your website is a wonderful way to start a dialogue and improve traffic to your site. Install a strong commenting system using third-party solutions such as Facebook comments or Disqus, or develop a separate forum where visitors may ask issues. However, don’t forget to manage your community to ensure that the minimum standards of decency are met.
18. Make Yourself Heard in the Comments Sections
Are you definitely frequent at least a few sites related to your industry on a daily basis, so why not join the conversation? Making a reputation for yourself by offering intelligent, thought-provoking comments on industry blogs and sites is a terrific approach to get your name out there – which can later result in bringing more traffic to your own site. Remember that, as with guest posting, quality and relevance are essential – you should be connecting with others in your field rather than throwing spam links on irrelevant websites.
19. Investigate Your Analytics Data
Google Analytics is a goldmine of information on almost every element of your website, from your most popular pages to visitor demographics. Maintain vigilance over your Analytics data and utilize it to inform your advertising and content strategy. Keep track of which posts and pages are the most popular. Examine visitor statistics to determine where, how, and when your site’s traffic is coming from.
20. Participate in Social Media
It is not enough to simply publish stuff on social media; you must also actively participate in the community. Do you have a Twitter account? Then, using pertinent hashtags, participate in group conversations. Is your target audience commenting on your Facebook posts? Respond to questions and interact with your readers. Nothing turns people off faster than using social media as a broadcast channel — instead, utilize it as it was meant and communicate with your audience.
21. Submit Your Content to Aggregator Websites
To begin, a disclaimer: don’t spam Reddit and other similar sites in the hopes of “hitting the jackpot” of referral traffic, because it won’t happen. Members of communities like Reddit are quite aware of spam masquerading as real links, but it never hurts to contribute links that these audiences will find truly beneficial every now and again. Choose a suitable subreddit, post your material, and then sit back and watch the traffic flow in.
Include Video in Your Content Strategy 22.
Text-based material is fine, but video can be a great tool in drawing new users as well as making your site more engaging. Data demonstrates that visual content has considerably greater information retention than text, implying that video marketing is a fantastic approach to capture – and retain – your audience’s attention while also increasing traffic to your website.
23. Investigate the Competition
You’re at a significant disadvantage if you haven’t employed tools like BuzzSumo to see what your competitors are up to. These platforms aggregate the social performance of certain sites and content to provide you a quick snapshot of which issues are connecting with readers and, more significantly, making the rounds on social media. Discover what people are reading (and talking about) and create similar content to drive traffic to your website.
24. Organize Webinars
People enjoy learning, and webinars are a wonderful opportunity to share your knowledge with an interested audience. Webinars, when combined with an efficient social advertising effort, are an excellent method to drive visitors to your website. Send out an email around a week before the webinar, as well as a “last opportunity to register” reminder the day before. Make a point of saving the presentation for subsequent viewing and widely publicizing your webinars on social media. If you’re wondering how to host a webinar, follow this link for some pointers.
25. Attend Conferences
Whatever field you work in, there are likely to be at least one or two significant conventions and conferences that are important to your company. It’s a good idea to attend these events; speaking at them is even better. Even a mediocre speaking engagement is a wonderful opportunity to position oneself as an industry thought leader and earn considerable exposure for your website.
That’s pretty much it for today’s post. If you have any suggestions for improving traffic to your website, please share them with me.