Do visitors stay on your website, or just stop for a short layover while they make their way to another? Cluttered home pages and a lack of direction often cause visitors to flee. To compete with other websites, keep your site clean – as in design. And sticky – as in, a reason to stay on your site and explore what you offer. Without these elements, potential customers will quickly find their way to a competitor’s site that offers sleek design and a more clear call to action.