Need a logo? Hire a designer. Who started this phenomenon of using photos of yourself, or your family’s dog in place of a logo? Unless you’re Colonel Sanders, or your dog stars in Target’s commercials, don’t do this. A thoughtful, well-designed logo goes a long way. A professional designer can create a bona fide brand that can carry your business to the next level. It is a one-time investment that will last, and make a huge impact on your business’ credibility.