With 50% of all Google searches conducted with local intent, it’s clear that many people are searching for products and services in their area.
While not every customer will go on to purchase a product or service, as many as 30% of them will probably find you through a search. This is a huge opportunity for businesses to take advantage of.
Almost 80% of local shoppers who conducted a search after doing so found a business that they found online.
When a user types a phrase into the search engine, such as ‘dog groomers’, it sends a list of results with the user’s local intent.
Let’s look at local SEO in a little more detail:
What is ‘explicit’ and ‘implicit’ intent when it comes to local searches?
An implicit intent is when you type a more specific request, such as “dog groomers”.
Local SEO is a process that helps drive traffic to your site and ultimately, your business.
When done right, local SEO can help you attract potential customers who may be looking for a local business in their area.
– It can help customers find exactly what they want
Good local SEO can help you stand out in a crowd, and it can drive traffic to your site and increase sales.
– Encourage customers to engage with your business
Almost everyone who uses a local search makes a phone call or sends an email to find a business. This is an opportunity to connect with a potential customer and convert them into sales.
– Make your business one that customers can trust
With effective search engine marketing, you can drive users to your website and increase their trust in you.
How have recent advances made local SEO more important than ever before?
Modern SEO techniques are no longer enough to get you into the top SERPs. You need to provide Google with accurate and appropriate content that is optimized for the search engines.
How can optimize local SEO to benefit your business?
One of the best ways to improve local search engine rankings is by hiring a professional SEO agency. This agency will use its extensive knowledge and experience in order to help improve the visibility of your website in local markets.
Get the best local SEO services from a professional agency and get fast results.
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