How appealing would a constant flow of top-notch leads be to you? How would it affect your company if you got 10 to 20 leads every day, 365 days a year? And what if you could get them without paying for leads, going to awkward networking events, or pleading for recommendations? Keep reading to learn my 3 best ways to improve your web rankings.

Another pitch from a company? Not Quickly…

I prefer a different strategy to those agents who insist on “hustling” to produce leads or who spend thousands of dollars on leads. I never have to spend for advertising or door-to-door sales because of the hundreds of leads my website generates each month.

I don’t mean to brag. I also swear I’m not here to pitch you on purchasing a website or SEO services. Without using out-of-date high-pressure techniques or incurring debt for a few leads that might or might not result in a deal, I merely want to show you how to use SEO to create leads and expand your real estate business.

Why Should Real Estate Use SEO?

SEO stands for search engine optimization to begin with. In essence, it’s what you do to raise the ranking of the pages on your website in Google or other search engines, which will increase traffic and lead generation.

For real estate brokers, SEO is the finest marketing channel for the following reasons, to name a few:

A Business Asset is Your Website. Your website will become the ultimate marketing and commercial asset thanks to SEO, generating free traffic, leads, and brand impressions around-the-clock. For instance, over 30,000 people visited my website GBNWebDevelopment.com last month as a result of search engines, and Google provided 315 organic leads as a result.

You Get Well-Intentioned Leads of High Quality. Direct mail or social media leads are higher up the funnel than leads from organic search. For instance, my website will probably come up when someone searches for “homes for sale in Matteson, Illinois.” These leads are literally worth gold because they pertain to persons who are actively looking for a home in that neighborhood at a price point much above $1 million.

Ability to scale and grow without a significant investment With SEO, you can develop your business sustainably without taking on the enormous financial risk associated with paid lead generation. We are in the midst of a multi-state expansion that will generate thousands of new leads each month, without oversharing. Compared to purchasing leads or paying for advertising, the price is insignificant.

3 suggestions for using SEO to produce real estate leads

1. Create webpages on the website for long-tail keywords
The most crowded keywords, like “Las Vegas homes for sale,” are out of your reach. However, employing keywords for communities, neighborhoods, property types, and pricing might help you achieve great results.

Examining the site maps of significant websites in your sector is a quick and simple technique to uncover long-tail keywords. Another option is to create a keyword list yourself using a service like SEMRush or by hiring someone on Fiverr.

You have countless options when it comes to your website company. I’m not here to recommend one company over another; each has advantages and disadvantages, so talk to a few before making a decision. Sierra Interactive has an excellent CRM software, and its websites rank highly in search engines, which is why I personally adore them.

2. Blog regularly to establish authority and relevance on your subject.

Write articles about the real estate market in your city, neighborhood, and community. Google will recognize your authority on the issue if you consistently and frequently publish material relating to it. You’ll start to appear higher in search engine results over time.

Unsure of the topic to write about? Take into account the inquiries from your readers and concentrate your work on those subjects. Buyers frequently use search engines to look for these queries as well. Search engines will consider your website to be an authoritative source on the subject if you write material that is relevant to your audience.

3. Increase the number of relevant authority sites that link to your website.

One of the most effective SEO tactics for improving your website’s ranking is building backlinks. When a different website links directly to yours, that is known as a backlink. Your domain authority will rise as a result of building quality backlinks to your website, which will also help your pages rank better in search results.

Using social profiles, directories, guest posting, and a service called Help-A-Reporter-Out (HARO), where you respond to press inquiries in exchange for a potential high-quality backlink in their piece, are all part of my backlink building plan.

Create Your Lead Machine Right Now.
There is no better way to generate leads than through SEO, and there has never been a better moment to start than right now. Although it won’t happen immediately, as soon as your website starts to rank, your life and career could drastically change!

Related Article: There are 19 real estate marketing ideas to help you produce more leads.